LinkedIn pipeline in 90 days, live in 14
I help Seed–B SaaS founders and CROs turn LinkedIn engagement into meetings. We work a short list of 10–15 ICP accounts, talk to real people, and build a system your team can close from.
Typical in 90 days: 40–60 qualified conversations, 8–12 calls, and 2–4 new clients. No new hires. No long ramp.
I take up to 3 new clients per quarter. We start with a free audit and a clear plan.
How it works
- 10–15 target accounts, 100–150 TAM.
- Engage daily with 2–4 people per account.
- Send video or audio DMs, then follow up with ads or events.
Why this system works
Short list, real contact
We narrow to 10–15 accounts with clear buying signals. Think new CRO, active hiring, or fresh funding. You speak to people who can move fast.
Conversations before asks
We engage on posts, send video or audio DMs, and share ideas first. The ask for a call comes from context, not a cold template.
Ads and events around your ICP
Your target list sees list-based LinkedIn ads, boosted posts, and invites to roundtables or dinners. You stay present without spam.
Scorecard your CRO trusts
We count profile views, DM replies, meetings, SQLs, and pipeline. Your CRO sees a clean link from LinkedIn to revenue.
Who this is for
- SaaS founders who need a clear way to turn LinkedIn attention into calls.
- CROs and heads of sales who want a repeatable pipeline system, not random posts.
- Seed–B SaaS with 10–50 employees in US, Canada, UK, or EU.
- First-hire marketer in place or a founder acting as marketing.
- Sales-led or hybrid PLG with active LinkedIn presence in the exec team.
- Visible triggers such as new sales leader, SDR hiring, or strong growth targets.
Who this is not for
- No access to sales data or CRM.
- Desire for content only with no direct outreach.
- Expectation of scale on a very low ad budget.
- Exec team that will not engage on LinkedIn at all.
If that sounds familiar, this system will not be a good fit. I prefer that you keep your budget in that case.
The LinkedIn pipeline system
Three parts that work together. All built to run with a small team and tracked in one scorecard.
ICP and short list
- Define 1–2 core ICPs with clear pains and buying triggers.
- Build a list of 10–15 target accounts and 100–150 contacts.
- Map titles, roles, and LinkedIn profiles for daily engagement.
Conversation-first outbound
- Engage on posts from 2–4 people per account for 1–2 weeks.
- Send video or audio DMs that share ideas, not a pitch.
- Use call transcripts to shape follow up, offers, and content.
Ads, events, and scorecard
- Run LinkedIn ads to your ICP lists with clear calls to action.
- Invite non-responders to small events, dinners, or roundtables.
- Track DM replies, meetings, SQLs, and pipeline every week.
What your first 90 days look like
Your first 14 days
- Kickoff call with founder or sales leader and clear targets.
- ICP workshop and list of 10–15 target accounts.
- Pull 100–150 contacts and LinkedIn profiles into one tracker.
- Align on offers, talk tracks, and first LinkedIn posts.
Weeks 3–12
- Daily engagement on LinkedIn with your short list.
- Video or audio DMs and first calls booked from LinkedIn.
- List-based LinkedIn ads and boosted posts live.
- Email and event invites for people who do not respond on LinkedIn.
- Weekly scorecard review with focus on meetings and pipeline.
Engage and connect
- Comment on posts from 2–4 contacts per account.
- React to their wins, questions, and product news.
- Send connection requests once you feel familiar to them.
Start real conversations
- Send short video or audio DMs with clear value.
- Frame calls as idea swaps or quick working sessions.
- Use transcripts to write better follow up and offers.
Stay visible with ads
- Run list-based LinkedIn ads to your ICP accounts.
- Boost posts that perform with your target list.
- Retarget visitors who land on key pages.
Follow up with events and email
- Move non-responders to an email list tied to your ICP.
- Invite them to in person dinners or online roundtables.
- Send short emails that tie back to your LinkedIn content.
The operating scorecard
One page for you and your CRO. Leading and lagging numbers, reviewed every week.
Leading numbers each week
- Profile views from ICP titles and target accounts.
- DM reply rate and time from connect to reply.
- Meetings booked from LinkedIn and email.
- New contacts added at target accounts.
Lagging numbers
- Demo rate and show rate for booked calls.
- SQLs by source across LinkedIn, ads, email, and events.
- Pipeline created and close rate by offer.
We share the plan and numbers each week. If you see no movement after week two, you should not keep me.
Start, build, then keep the engine running
We start with a free audit, then a 30-day sprint, then a 90-day build. Everything stays tied to meetings and pipeline.
Revenue System Audit (30 min)
- Review of your current LinkedIn and outbound activity.
- 1-page plan that maps to your ICP and sales team.
- Simple scorecard and next steps for the next four weeks.
Who it fits: founders, CROs, or first-hire marketers who want clarity on a LinkedIn-first system.
30-Day Sprint ($2,500)
- ICP work and short list of 10–15 accounts.
- Daily engagement and first video DMs live.
- Early meetings and clear signal on message and offer.
Expected result: clear message, better ICP list, and 15–25 qualified conversations.
90-Day Build
-
Pipeline Starter: $2,500 per month (90 days)
Use case: testing a new offer or new market.
Focus: one primary channel such as LinkedIn or paid social, 3–6 ads or posts each week, and landing page clean up.
Result: steady meetings and 15–25 qualified conversations. -
Growth Engine: $6,000 per month (90 days) Recommended
Use case: scaling an offer that already closes deals.
Focus: LinkedIn ads, search, outbound, content cuts, and funnels that match how your buyers decide.
Result: a repeatable engine with 40–60 qualified conversations. -
Full-Stack Partner: $12,000 per month (90 days)
Use case: teams that want a hands-on growth leader for a quarter.
Focus: the Growth Engine plan plus sales enablement, content operations, CRO, analytics, and Slack support.
Result: predictable pipeline and a growth system that your team can keep.
Live in 14 days. We judge by meetings, demo rate, and pipeline per dollar. If numbers stay flat after week two, we pause or change course.
Keep going after the 90-day build
If the system works, I can keep running it with you and your team.
Growth Engine Retainer
- Two or three channels such as LinkedIn ads, search, and email.
- Weekly experiments and a clear monthly plan.
- Scorecard review with sales every week.
Result: steady meetings and pipeline growth every quarter.
Fractional Head of Growth
- Own growth plan from offer to channels to handoff.
- Set and track budget, attribution, and conversion work.
- Standups with CRO or founder and vendor management.
Result: a growth setup that can scale past founder-led sales.
Performance Pods
- Ads Pod: LinkedIn, search, and retargeting.
- Content Pod: founder posts, cuts, and simple SEO work.
- CRO and Analytics Pod: pages, funnels, and events.
Result: focused gains without new headcount.
Guardrails that keep this honest
- Plan and scorecard shared each week in plain language.
- If there is no movement by week two, we pause or adjust.
- No channel stays on the plan without clear meetings or pipeline.
- Simple CRM rules for MQL to SQL so sales trusts the work.
Results from this kind of work
What changed
- 40–60 qualified inbound and outbound conversations in around 90 days.
- 8–12 booked calls with funded founders and senior buyers.
- 2–4 closed MVP or project deals worth $40K to $80K.
- About 30 percent lift in demo rate in 8–12 weeks.
How we proved it
- Scorecard shared before and after the engagement.
- Documented rules in CRM for MQL and SQL.
- Live LinkedIn outbound, ads, and content your team can reuse.
Case study in the Featured section will share a full before and after view.
If nothing moves by week two, do not keep me
You see the plan, the scorecard, and the weekly numbers. If profile views, DM replies, or meetings stay flat, we stop or reset the work before you spend more.
Book your LinkedIn pipeline audit
In 30 minutes we will review your ICP, current LinkedIn activity, and sales goals. You leave with a 1-page plan, a simple scorecard, and a clear view of how a short list system would work for you.
I work with up to 3 new clients per quarter. If we are not a fit, you still keep the plan and the scorecard.