Market Insights & Positioning
Goal: know the market better than competitors and claim a defensible edge.
- Teardown 3–5 competitors (pricing, funnels, ad angles)
- Interview 5–8 customers + 3–5 lost deals for exact language
- Build lists: ABM (10) + ICP (1–2k)
- Audit sales LinkedIn + institute daily engagement
- Customer language doc + competitor insights deck
- Signed-off 90-day roadmap with sales