Decision guide
Which VoC program fits your team?
Everyone starts with Phase 1: System Setup. Phase 2 is how you want to run the system after you are live. Use this page to short-circuit the back-and-forth.
For how the system works end to end, read How B2B SaaS teams build scalable VoC content systems. To model labor savings and payback, use the VoC ROI calculator.
| Program | Choose it if… | Investment | Who owns the work |
|---|---|---|---|
| Phase 1 · System Setup | You need the repo, automation, Cursor workspace, frameworks, and team training in one implementation. Required before Phase 2. | $5,997 one-time | Joint: RevOps + marketing for access; we build with you during the engagement. |
| Done-With-You | You want ongoing output and oversight without hiring a full internal operator yet. | $8,000 / mo | We run production with your system; you stay in the loop on strategy. |
| Done-For-Them Training | You have bandwidth internally and want a fixed runway to get confident on the stack. | $3,000 / mo × 3 | Your team executes; we coach weekly until you graduate. |
| Self-Service | You are trained and want to run the owned system in-house. Optional retainer for questions. | No program fee · optional $1k / mo retainer | Your marketing or ops owner runs the weekly loop. |
fact_check Fast picks
- Marketing leader, lean team: Setup → Training or Done-With-You depending on whether you want to build muscle or buy speed.
- Founder-led sales, no marketing ops hire: Setup → Done-With-You until the first hire can take the loop.
- You already live in GitHub and love process: Setup → Self-Service (Training first if the team is new to Cursor + playbooks).
RevOps evaluation checklist
Use this in a security or procurement review so nobody gets surprised after kickoff.
- □ Call recorder export: API, webhook, or scheduled file drop documented
- □ Data residency for transcripts and repo matches company policy
- □ GitHub org, SSO, and least-privilege roles defined for marketing vs engineering
- □ Zapier (or Make) workspace owner and backup admin named
- □ Retention rules for recordings and derived text documented
- □ Offboarding: revoke tokens, rotate keys, archive repo access
Next step
If the table points to Setup, start there. If you are past discovery and need a sanity check, book a short call and we will map Phase 2 in plain English.
Book a Setup Call arrow_forward