Buyers ask what they get. Fair question. "Audit" has been abused by agencies selling slide decks. This post spells out what the 7-Day Conversation Intelligence Audit includes, what we need from you, and what it is explicitly not.
Who this is for
B2B SaaS teams with regular discovery and demo calls, usually with Gong, Fathom, Chorus, or Zoom recordings. You suspect marketing and sales tell different stories. You want evidence before a larger engagement.
Not a fit if you have no recorded calls, no website, or you need full campaign execution on day one. That is sprint territory.
Timeline
- Day 0: You submit transcripts and GTM materials (see transcript prep guide).
- Days 1–5: Analysis across calls and live site copy.
- Days 6–7: Deliverables packaged + Loom walkthrough recorded.
Clock starts when materials are complete, not when you first email us.
Deliverables you receive
1. Buying trigger and objection pattern map
Grouped themes from 10–25 calls: what prompts urgency, what stalls deals, which phrases repeat by segment. Tagged as triggers vs. feature talk where relevant (explainer here).
2. Customer language library (starter set)
Quotable buyer sentences you can use in copy, subject lines, and FAQs. Redacted as needed. This is not a data dump of transcripts. It is the lines worth stealing.
3. Messaging gap map
Side-by-side read of homepage and key pages vs. call language. Where marketing overclaims, under-specifies, or uses words buyers never say.
4. Prioritized asset recommendations
Specific suggestions: pages to add, sections to rewrite, enablement to ship, emails to test. Ranked by impact and effort, not a 40-row content calendar fantasy.
5. Loom findings walkthrough
Recorded review you can forward to sales, marketing, and leadership. Async alignment beats another live readout that schedules over.
Bonus: 5-Dimension Messaging Gap Benchmark
Scores five conversation-intelligence dimensions so you know where messaging drifts even before you read the narrative.
What is not included
- Full site rewrite or campaign build (sprint or partnership)
- CRM or Gong implementation
- Legal review of recording consent (you own compliance)
- Unlimited revision rounds (one clarification pass on factual transcript context)
Guarantee
Actionable Insights Guarantee: if we cannot surface at least ten actionable patterns from your materials, you get a full refund. That threshold forces real analysis, not boilerplate.
If you start a 90-Day Buyer Intelligence Sprint within 14 days of delivery, the full $997 audit fee credits toward sprint investment.
How this differs from a generic marketing audit
Most marketing audits score SEO, brand, or channel mix. They rarely read ten sales calls beside your homepage. This audit is conversation-first. It assumes your best research already happened on Zoom.
Proof of the build motion: B2B SaaS buyer intelligence case study. Research context: alignment statistics hub and messaging stats narrative.
Before you buy
Run the free Messaging Gap Scorecard and language check. If scores are already strong, you may only need a lighter tune-up. If scores are weak and calls are piling up unread, the audit is the fastest path to shared evidence.
Questions about fit? About Nathaniel Miller or contact. Ready to go? Request the audit on the service page.
More in this series
- 5 signs your homepage and demo tell different stories
- How to prepare sales transcripts for a conversation intelligence audit
- Buying triggers vs feature requests: what marketing should extract from sales calls
- Conversation intelligence for marketing teams (not just sales coaching)
Next step
Ready for evidence, not opinions? The 7-Day Conversation Intelligence Audit analyzes 10–25 of your calls and maps messaging gaps in one week. Start with the Messaging Gap Scorecard if you want a benchmark first.